Impact doesn’t wait. Neither should you.

Published April 22, 2025 by Jade Nguyen

What if the worst time is actually the best time to move?

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That’s the mindset of Christian Muche, founder of POSSIBLE, one of the most disruptive event experiences in marketing and tech.

In our podcast, Christian reveals how he built a must-attend event by doing the opposite of what everyone else was doing:

  • Launch in chaos: why financial crises and pandemics are the perfect moments to innovate
  • "Read the room" and turn complaints and redundancies into billion-dollar ideas
  • Why "slightly new" beats "completely different": The subtle shifts that make audiences feel innovation
  • Most conferences are broken and the 3 things attendees actually want

This episode will make you rethink "bad timing."

Listen Now


Coming soon: The 10th Shorty Impact Awards returns on May 13

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Featuring: LeVar Burton - Changemaker of the Year, 9th Annual Shorty Impact Awards

For 10 years, the Shorty Impact Awards have amplified the stories, campaigns, and movements that moved the needle. Many launched when the world said “not now.”

📅 We’re back on May 13 with our 10th anniversary edition.

Think about the impact you made: the campaigns that sparked change, the purpose-driven ideas, and the moments that inspired action.

Now’s the time to bring them forward.

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