What if you could stop chasing culture... and start seeing the shifts before they happen?
No, 'just be more authentic' is not the answer. (We wish 🥹).
Armando Turco (President of Mojo Supermarket, the minds behind TikTok and Lululemon's most culturally-connected campaigns) has a better approach.
After leaving agencies for brands like Oatly and Vox, only to return to one groundbreaking indie shop, he's cracked the code on how to anticipate culture.
In this episode, discover:
- The 3 sneaky signs a trend is about to blow up, and how to spot them before your boss asks for a deck about it
- Mojo's burner phone (🤨) hack for seeing what audiences really care about
- When to (politely) ignore client requests 🥲
- How to finally be the trend
Listen Now
And here’s extra tea this week…
Your weekly FYP is live! Dive into #ShortTake for fresh, thought-challenging takes on culture, creativity, and the TLDR moments you need to know.
This week’s highlights include:
- ChatGPT and Shopify could change search (and shopping) forever 🔎
- 2025 POSSIBLE Miami kicks off 🌴
- Smarter tools to try⚡
For the full breakdown and more sharp takes, check out this week’s #ShortTake here.
Stay curious, stay ahead.
Subscribe to #ShortTake for your weekly FYP fix
🎉 The 17th Annual Shorty Awards – May 21 in NYC
The biggest night in digital and social is almost here, and we’ve got an incredible lineup of presenters ready to take the stage:
✨ Jesse Spencer (Coca-Cola), Nandini Anitha Nandakuma (Diageo), Kaya Yurieff (The Information), Dakota Lowe (Edelman), Shefik Macauley (NBCU), DJ Perera (Ad Council), Aaron Francois (Wasserman/Black Visionaries), Ariba Jahan (Anomaly), Kai Deveraux Lawson (Valerie) ...and more surprises to come! 🎤
Tickets are going fast, don’t miss your chance to celebrate the best in creativity and culture.
